Week 2: Rock You Reset, Dave's Killer Bread new products sweepstakes promotion.
As a Fredmeyers employee, I see new food products all the time. Recently, the Fredmeyers I work at put in a new Dave’s Killer Bread (DKB) bread stand. I wouldn’t have looked twice, but as a fan of DKB, it caught my attention. The slogan on the side of the bread stand said “Rock Your Reset!”. After a quick Google search, I found out that DKB was launching new products and using a prize sweepstake to engage with consumers. The article,” Dave’s Killer Bread launches new breakfast bars to ‘Rock your Reset’” by PRNewswire, was about DKB’s “updated better-for-you-food” (DKB, 2026) that launched with the new year in 2026. The updated healthy products are protein bars, bite snacks, bar snacks, and new breakfast bars. The article mentions how “45% of Americans” (DKB, 2026) will eat healthier in the first month of the year and how DKB is taking advantage of that to promote new healthy products. After mentioning all the new flavors of bars and snacks the article explains the meaning o...
